The identity of a company or a product or a service must be easily recognizable to reach the head, heart and belly of the target reference. the communication professional knows this well, it is essential for this to design a coherent coordinated image , with a strong identity style ( brand identity ). a basic layout is studied with an original lettering , spacing, margins and many elements are defined to be declined in the different communication materials. business cards , folders document holders, envelopes letter and letterhead are grouped here in a special offer , a predefined package at a discounted price, free shipping .
